Vinicius Fernandes
CREATIVE DIRECTOR / COPYWRITER
![+1 857 264 7359 | LinkedIn | vfspublicidade@gmail.comI am an Associate Creative Director / Writer who has been working in advertising for 14 years at agencies like FCB, Ogilvy, Arnold Worldwide (Boston), and currently at Weber Shandwick (New York).As a Creative Copywriter, I had the honor of winning 16 Cannes Lions with cases like "Speaking Exchange" - the most awarded Brazilian campaign at the 2014 Cannes Lions Festival, and "The HIV Positive Poster", which has helped Ogilvy Brazil to become the 3rd most awarded agency and Ogilvy the Network of the year at 2015 Cannes Lions Festival.I am also proud of having won the first Glass Lion for Brazil at the 2017 Cannes Lions Festival with the "Strong Girls" campaign for Nestle.Throughout my career, I have been working for brands like Santander, Progressive, Jack Daniel’s, Nestle, Kimberly-Clark, Pfizer, Coca-Cola, Burger King, and Motorola.#JURY PARTICIPATIONClio Awards New York Festivals American Advertising Federation#AWARDS #D&AD Yellow Pencil [2x] Graphite Pencil [2x] Wood Pencil [2x] White Pencil #CANNES LIONS Gold [3x] Silver [4x] Bronze [9x] #CLIO AWARDS Gold [2x] Silver [2x] #ONE SHOW Gold Silver [4x] Bronze [5x] #CLUBE DE CRIAÇÃO DE SÃO PAULO Estrela Preta Ouro [2x] Bronze Anuário #LONDON INTERNATIONAL AWARDS Silver [5x] #EL OJO IBEROAMERICA Gran Ojo - El Ojo Direto Gold [8x] Silver [2x] Bronze [2x] #WAVE FESTIVAL Grand Prix - Direct Ouro [2x] Prata](https://images.squarespace-cdn.com/content/v1/5ec54e1880900d2869f5342a/1620763250395-V404K6E8C9V1AHGH9ZCJ/Vini.JPG)
Green Card Holder | +1 857 264 7359 | LinkedIn | vfspublicidade@gmail.com
I’m a Creative Director and Copywriter with 15 years of experience, creating iconic campaigns at top agencies like FCB, Ogilvy, Arnold Worldwide Boston, DDB NY, and adam&eveDDB, and currently at Leo NY.
Throughout my career, I’ve had the privilege of winning 16 Cannes Lions, with standout work like “Speaking Exchange”—the most awarded Brazilian campaign at Cannes in 2014—and “The HIV Positive Poster,” which played a key role in elevating Ogilvy Brazil to the 3rd most awarded agency worldwide in 2015. I also had the honor of winning Brazil’s first-ever Glass Lion with Nestlé’s “Strong Girls” campaign in 2017.
In 2018, I was invited by Icaro Doria to join Arnold in Boston, where I helped achieve the agency’s best creative results, culminating in a D&AD Yellow Pencil for Santander.
What drives me? Breakthrough ideas that stick with people—campaigns they share with their friends, families, even their grandmas.
#JURY PARTICIPATION
Clio Awards
New York Festivals
American Advertising Federation
Ad Stars
#AWARDS
#D&AD
Yellow Pencil [2x]
Graphite Pencil [2x]
Wood Pencil [2x]
White Pencil
#CANNES LIONS
Gold [3x]
Silver [4x]
Bronze [9x]
#CLIO AWARDS
Gold [2x]
Silver [2x]
#ONE SHOW
Gold
Silver [4x]
Bronze [5x]
#CLUBE DE CRIAÇÃO DE SÃO PAULO
Estrela Preta
Ouro [2x]
Bronze
Anuário
#LONDON INTERNATIONAL AWARDS
Silver [5x]
#EL OJO IBEROAMERICA
Gran Ojo - El Ojo Direto
Gold [8x]
Silver [2x]
Bronze [2x]
#WAVE FESTIVAL
Grand Prix - Direct
Ouro [2x]
Prata