“Maria vai com as outras” means "Maria goes with others". It’s a common expression used to denote those who just follow the crowd, who don’t think on their own. For this year’s campaign, we are portraying the Marias who DON’T go with others. The girls who live by their own rules, who zag when everyone else zigs. After all, Intimus (Kotex) is about inviting women to have the confidence to be themselves.“Sou Maria, mas não vou com as outras.” is our motto.
Marias is a short film that tells the story of six women called Maria. They are all authentic and live according to their rules. And the way they deal with their period gives the beginning to the whole plot. Six short films (3 min each) were shown simultaneously on Telecine channels. Each film has a genre according to the channel (comedy, drama, action, etc) and a Maria as protagonist. The others Marias play supporting roles in each other’s stories.
Synopsis
Six women are preparing to going out. They are all connected. The program is to watch the first concert of Duda (Telecine Cult). We see the same night of 6 different points of view: Mafe (Telecine Premium), Carol (Telecine Touch), Malú (Telecine Action), Maria Laura (Telecine Fun), Maria Paula (Telecine Pipoca) and Duda (Telecine Cult). Each Maria is protagonist of her story and supporting the stories of others. They follow their own paths in a unique way and live literally under their own rules. Marias - They do not go with the others.
Recognition:
Cannes Lions | CCSP | Effie Awards
Publications: