Gift of life is on a mission to save people suffering from blood cancer. They facilitate blood and bone marrow transplants between donors and recipients, which requires a near perfect genetic match. But, the odds of finding that match are slim. The Save Someone campaign was designed to celebrate those perfect pairings and raise awareness about Gift of Life’s donor registry.
To tell our story, we created an elegant design solution that connected donors & recipients visually, using only typography. To do it, we had to track down and pair together donors and recipients who shared the same first letter of their name. To humanize these very real stories, we used the date of the recipient’s transplant as a URL. Each mobile site featured beautiful stories told by each recipient and donor. Two sides of the life-saving story. The message was simple. Be a donor and save a life by joining the donor registry today.
Recognition:
Cannes Lions | D&AD | One Show
Publications:
