In Someone Else's Shoes

According to a UN study, the home is the most dangerous place for women. And finances are the main reason they can’t just leave. During the Domestic Violence Awareness Month, Santander launched a micro-lending program for survivors that includes credit-building opportunities as well as access to financial literacy resources. The ‘In Someone Else’s Shoes’ interactive/immersive exhibit placed at The Oculus in New York, spotlights the financial hardships of an abusive home. It’s a stand-alone house that gives guests a glimpse into systemic and structural factors that enable a domestic violence situation and make it difficult to escape.

Recognition:

Cannes Lions | D&AD | One Show

Publications:

Speaking Exchange

Speaking Exchange connects English learners with seniors in retirement communities in the USA, giving students the opportunity to practice English with native speakers.

Recognition:

Top 10 Winners Cannes Lions 2014 | Top 10 Most Awarded Brazilian Campaigns at Cannes Lions in the Past Decade

Publications:

The Magical Cookbook

Our story begins with Jack, an elderly man who misses his late wife, Isabela. After stumbling upon her book of recipes, he discovers thatwith each bite of food, he’s transported back in time to where the wonderful memory was made. As he attempts to travel one last time, he feels a slight tug at his sleeve. It’s his granddaughter, reminding him that holiday meals are to be shared among family, not enjoyed alone. As his family gathers, Jack smiles happily over the delicious feast, content with having created new memories with his loved ones.

Recognition:

Shots Awards 2023

Publications:

The Leica Bauhaus Workshops

In 2019, to celebrate 100 years of Bauhaus, Leica created the Leica CL “100 Jahre Bauhaus” limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each study was influenced by the techniques and theories conducted through workshops and classes by Bauhaus. Plaster sculpturing along with games featuring light, lithography and a hand-made grid for weaving—were all used to recreate the same laboratory aspect Bauhaus formerly utilized in its overall creative process. In the end, the entirety of the studies resulted in 5 families of posters, each with 3 unique pieces. The posters were exhibited in the Leica Store Boston and also given to buyers.

1/5: Permeation and Illumination

Inspired by the geometric elements of the Leica CL “100 Jahre Bauhaus,” we created simple shape sculptures in plaster to study three-dimensional thinking. We then carried out theoretical and practical studies investigating their characteristics and possible effects in contact with each other. These studies can also be deduced from the ‘Permeation and Illumination Study’ by Franz Ehrlich.

2/5: Form and Color Affinity

The relationship of color to form was of central significance to Kandinsky’s thinking. Based on his theories, we first deconstructed the Leica CL “100 Jahre Bauhaus” into squares, circles, and triangles with their respective colors.

According to Kandinsky, a dull shape like a circle deserves a dull color like blue. A shape with intermediate interest like a square deserves an intermediate color like red. A dynamic, interesting shape like a triangle deserves an exegetic, luminous, psychotic color like yellow.

3/5: Point and Line to Plane

Based on Kandinsky’s workshop about ”the most basic unit,” this study used the design of the Leica CL “100 Jahre Bauhaus” and reduced it to two of the most basic elements. With the point (the union of silence and speech), and the line (which is the result of a moving point), we studied the interaction between multiple lines on the “basic plane” to produce multiple compositions. Each litographic poster reveals a distinct internal dynamics among those elements.

4/5: Reflecting Colour-Light

An illuminated apparatus was constructed with various cardboard shapes taken from the Leica CL “100 Jahre Bauhaus” camera’s geometric forms. Templates in various colors were then superimposed and moved back and forth in front of a spotlight. The result was abstract patterns formed by the shadows on a transparent projection surface. The study was based on the discovery of dual warm and cold shadows as an optical phenomenon, and on the Schwerdtfeger and Ludwig Hirschfeld-Mack system “Reflecting Plays of Colours”.

5/5: Weaving

Thanks to the work of Gunta Stolzl and her co-workers, the weaving workshop was one of the most successful and productive workshops at the Bauhaus. In our studies, we started from the elements of the Leica CL “100 Jarhe Bauhaus.” And in following the same techniques they used at Bauhaus, original designs for tapestry were created. All of the studies for color and form explorations were done using watercolor over a hand-made grid. Reproducing the exact same process the Bauhaus great feminine artists previously explored.

Recognition:

One Show | D&AD

Save Someone

Gift of life is on a mission to save people suffering from blood cancer. They facilitate blood and bone marrow transplants between donors and recipients, which requires a near perfect genetic match. But, the odds of finding that match are slim. The Save Someone campaign was designed to celebrate those perfect pairings and raise awareness about Gift of Life’s donor registry.

To tell our story, we created an elegant design solution that connected donors & recipients visually, using only typography. To do it, we had to track down and pair together donors and recipients who shared the same first letter of their name. To humanize these very real stories, we used the date of the recipient’s transplant as a URL. Each mobile site featured beautiful stories told by each recipient and donor. Two sides of the life-saving story. The message was simple. Be a donor and save a life by joining the donor registry today.

Recognition:

Cannes Lions | D&AD | One Show

Publications:

Creativity | Little Black Book

The HIV Positive Poster

A poster with an actual drop of HIV positive blood to fight prejudice.

HIV is still seen by society as a disease related to promiscuity. The fact that it doesn’t have a cure is responsible for a great fear, which is aggravated by an old perception of “risk groups”. In Brazil the lack of information and the growing status of conservative politicians turns this scenario into something even worse. Therefore, a campaign to fight prejudice was an urgent matter.

Being around someone who is HIV positive is not as dangerous as some people believe. To show that, we created the first HIV positive poster in the world. It carries a drop of HIV blood donated by 9 volunteers from the NGO G.I.V. (Life Support Group). The poster also has a copy that humanizes it, as if it were the voice of an HIV positive person.

Recognition:

Cannes Lions | One Show | LIA | El Ojo | Wave Festival

Publications:

Cuisine Exchange

This is a story about a couple who were unable to conceive. Through food, they discovered that it not only connects people but also makes us family.

Publications:

Strong Girls

The campaign, dubbed ‘Strong Girls’, seeks to empower young women through sport. The idea came up after the brand carried out a survey on girls' attitude towards sports activities, stressing the importance of sports practice to boost confidence. The aim is to raise consumers’ awareness of the role of sport in young women’s development and ability to face the challenges of adult life. The main idea behind the movie is to show that, much in the same way sports turn boys into men, it can also turn girls into strong and confident women.

NESCAU® [a Nestlé Brazil brand for cocoa powder and chocolate milk products] has been seriously engaged in supporting sports practice over the last years, and then it is very well-positioned to defend this concept.

Recognition:

Cannes Lions | CCSP | Wave Festival | Effie Awards

Brazil's First Glass Lion

Publications:

Creativity | AdLatina | AdForum | The Stable

Marias

“Maria vai com as outras” means "Maria goes with others". It’s a common expression used to denote those who just follow the crowd, who don’t think on their own. For this year’s campaign, we are portraying the Marias who DON’T go with others. The girls who live by their own rules, who zag when everyone else zigs. After all, Intimus (Kotex) is about inviting women to have the confidence to be themselves.“Sou Maria, mas não vou com as outras.” is our motto.

Marias is a short film that tells the story of six women called Maria. They are all authentic and live according to their rules. And the way they deal with their period gives the beginning to the whole plot. Six short films (3 min each) were shown simultaneously on Telecine channels. Each film has a genre according to the channel (comedy, drama, action, etc) and a Maria as protagonist. The others Marias play supporting roles in each other’s stories.

Synopsis

Six women are preparing to going out. They are all connected. The program is to watch the first concert of Duda (Telecine Cult). We see the same night of 6 different points of view: Mafe (Telecine Premium), Carol (Telecine Touch), Malú (Telecine Action), Maria Laura (Telecine Fun), Maria Paula (Telecine Pipoca) and Duda (Telecine Cult). Each Maria is protagonist of her story and supporting the stories of others. They follow their own paths in a unique way and live literally under their own rules. Marias - They do not go with the others.

Recognition:

Cannes Lions | CCSP | Effie Awards

Publications:

Adoro Cinema | Propmark | Exame

Lin The Pangolin

Pangolins are the most poached animals in the world mainly because nobody knows what a pangolin is. What we do know is that beloved animals have better chances to survive. So, why don’t we make a pangolin famous?

Publications:

Recognition:

One Show | D&AD

Moved to Rio

NESCAU believes that sports are the moms’ best friend concerning their kids’ education, and it's positioned as the chocolate milk that brings energy to the kids to grow alongside with sports. “Moved to Rio de Janeiro” is an idea that used the change of a “Life Event” inside Facebook to identify mothers that have just moved to Rio in the past few months. After all, for each mom who moves in from one town to another, there is a child who also does. Leaving behind their friends, family and all of their stories.

Recognition:

CCSP | Facebook Nestlé Contest

Nosy Dogs

The world of men’s hygiene has evolved, bringing with it a different approach to grooming. Gone are the days when a shower, teeth brushing, and cologne were enough. Men now understand the importance of self-care, and MANSCAPED is leading the charge with a new product in the category - the Crop Preserver Ball Deodorant. Designed specifically for those sensitive areas, keeping them hydrated and smelling good.

To raise awareness of the product, we leaned into the notion of smelling good down there. At its core, MANSCAPED Ball Deodorant helps men attract the right kind of attention. To dramatize that, we turned to man’s best friend – dogs. Our canine companions are famous for sniffing crotches. Working with photographer Emiliano Granado, we captured humorous scenarios in which men are embarrassingly unaware their balls might be attracting the wrong kind of attention. Each shot was crafted to feel as spontaneous as possible, with a look and feel inspired by the chance encounters and interesting characters of street photography.

Publications:

Creativity | Little Black Book

Let's Move On

‘Let's Move On’ campaign salutes women who achieve remarkable things every day, and what they achieve in life has nothing to do with periods. Kotex believes that it's time to recognize that periods are natural, healthy and a part of life. This is the TV spot we've came up with for launching the campaign in all Latin America.